AirOps x Joblogic: offsite scaling

Publisher outreach investment calculator

Model what upgrading the AirOps managed publisher outreach plan is worth, at small, medium and large impact, across 6–24 months. Every number below is either pulled live from AirOps / HubSpot or clearly flagged as an editable assumption. Tinker with anything.

1. Investment tier
A "mention opportunity" is a publisher expressing interest, pending negotiation and brand approval (AirOps definition). Not every opportunity becomes a live placement.
2. Impact scenario
3. AI-referral CVR trend
Applies a compounding monthly drift to the contact→opportunity and opportunity→win rates below.
4. Time horizon
Advanced assumptions (all editable)
HubSpot portal 27061482: 25 contacts with original source = AI Referrals, Sep 2025–Jul 2026 (11 months) = 2.3/mo average. Last 3 months ran hotter (May 5, Jun 5, Jul 2 = 4/mo). Small numbers, genuinely lumpy.
This is where the website restructure and SEO programme show up in the model, separate from the AirOps decision entirely, since they're happening regardless of which tier you pick. Real anchor: Semrush shows Joblogic's organic traffic went from ~18,000/mo (bottomed Jun 2025) to 22,239/mo by mid-Jul 2026, +23.5% over the 7-month inflection since Dec 2025, driven by SEO fixes, deeper content and hub-building already shipped. That works out to roughly 3%/month compounding. That's organic search broadly (and brand-heavy), not the AI-referral funnel specifically, and the next phase (the pain-point-led site restructure with Huble) hasn't shipped yet so its impact isn't measured, but 3%/mo is a real, defensible anchor for "the rest of the business keeps improving this AirOps decision on its own." Set it to 0 to see AirOps in isolation, or ~3 to see it as part of the whole push.
11 of 25 AI-referral contacts (all-time) progressed to an actual HubSpot deal. Cross-checked against DEAL.dealstage, not lifecyclestage (lifecyclestage overstates "customer" roughly 3x in this cohort).
3 Closed Won vs 5 Closed Lost among decided AI-referral deals (2 more still open in pipeline, so this may understate true win rate).
Real HubSpot figures both ways. AI-referral closed deals to date: £1,275 / £27,120 / £865. Wide spread on a tiny sample, so treat with caution.
Digital PR benchmarks put measurable SEO impact at 3–6 months, with the strongest results from sustained 6–12 month campaigns.
The AirOps pricing deck states a flat 12-month commit on both upgrade tiers. If the real deal runs only to contract renewal (e.g. early next year), set the actual number of months here, confirm which is correct before this goes anywhere near Emma.
Total revenue (with upgrade)
£0
today's run-rate + incremental
Today's run-rate revenue
£0
projected forward, no further spend
Incremental closed-won revenue
£0
0 deals
Incremental spend (horizon)
£0
12-month commit either upgrade tier
Incremental AI-referral contacts
0
on top of baseline
"Today's run-rate revenue" is what the existing $5,000/mo, 25-opps plan is already projected to keep generating even if you change nothing, it's shown for context and is the same number whichever tier is selected. Everything else on this page is incremental: the extra cost and extra revenue attributable specifically to upgrading. Select "Current" and the incremental figures correctly read £0, since there's no additional spend to attribute anything to.
Cumulative position over time
Rest of the business, no AirOps upgrade (baseline + website/SEO tailwind) Whole picture with AirOps upgrade (same tailwind + incremental) Cumulative incremental spend Incremental net position (the ROI question)
Both the grey and teal lines already include whatever website/SEO tailwind you've set above, so this isn't AirOps vs nothing, it's AirOps on top of everything else already in motion vs everything else on its own. The teal line is always at or above the grey line for the same reason as before: more opportunities feeding the same funnel can't produce less. The actual investment question is whether the gap between teal and grey is worth more than the red line costs, that's what the blue line answers.
Monthly detail
MonthNew contactsNew oppsNew winsRevenueCumulative net
Assumptions and sources: read before you trust the chart

What's real, pulled live today (3 Aug 2026): AirOps Brand Kit 25306 (GB) share of voice sits at 40.2% overall, #1 UK-specialist provider (behind only US-scale Jobber and ServiceTitan). Monthly SoV: Mar 38.0, Apr 45.4, May 45.0, Jun 33.6, Jul 38.8. The "Media" domain category (third-party publisher/press citations, exactly what this AirOps plan buys) is currently just 2.6% of all citation volume, vs 59.8% sitting on product/software directories. That's the headroom this investment targets. HubSpot funnel figures (contact→opportunity, opportunity→win, deal values) are pulled from the real AI-referral cohort, cross-checked against DEAL.dealstage rather than the unreliable lifecyclestage field.

What's a genuine assumption, and the single biggest lever in this model: how many AI-referral contacts one additional live placement actually generates. Nobody has clean causal data on this yet (external research doesn't isolate AirOps-style mention-building from broader SEO/PR activity), so the calculator anchors it to Joblogic's own observed rate (baseline contacts divided by baseline placements), then scales that anchor by 0.5x (small), 1.0x (medium) or 1.6x (large), compounding monthly at 0% / 1.5% / 4% to reflect that earned citations build authority over time rather than landing all at once.

External benchmarks used to size the scenarios (not Joblogic data): 34% of SEOs rank digital PR their top-performing link tactic, nearly double guest posting (State of Link Building 2026 survey); one documented digital PR campaign drove a 257% traffic increase securing DR70+ placements (Blue Tree Digital); brand mentions are ~3x more predictive of AI visibility than backlinks, a 0.664 vs 0.218 correlation across 75,000 brands, and 84% of AI citations trace to earned media vs 0.3% to paid/advertorial content; AI referral traffic is estimated at ~1.08% of site sessions across 10 industries and converts meaningfully better than average organic traffic, though the exact multiple varies by source (Conductor 2026 AEO/GEO Benchmarks, 13,770 domains). Measurable SEO impact typically takes 3–6 months, with the strongest results from sustained 6-12 month campaigns, hence the ramp-up input above.

Commercial terms from the AirOps proposal: both upgrade tiers (Plus and Advanced) require a 12-month commitment, billed monthly on top of the existing $5,000/mo base plan. Effective incremental cost per opportunity: Plus ≈ $200/opp, Advanced ≈ $167/opp (Advanced's ~$181 "effective rate" quoted in the AirOps deck is calculated against the full 55-opportunity total, not the incremental add-on). Confirm the actual commitment length below, it may run only to contract renewal rather than a fresh 12 months.

This isn't happening in isolation, and the model is built to say so: Joblogic is mid-restructure, a new pain-point-led site architecture with Huble, a locked content tagging framework, and an SEO programme that's already produced a real, measured result: organic traffic +23.5% over the Dec 2025–Jul 2026 inflection (Semrush, ~18,000/mo to 22,239/mo), roughly 3%/month compounding. The "website/SEO tailwind" input above is where that gets represented, applied to the whole business regardless of the AirOps decision, so the chart shows AirOps as an accelerant on an improving base rather than a bet against a flat do-nothing counterfactual. Two honest caveats: that 23.5% figure is organic search broadly (brand-heavy) not the AI-referral funnel specifically, and the next phase of the restructure hasn't shipped yet, so extending that pace forward is a reasoned assumption, not a measured one. Watch for double-counting if you also push the AirOps impact scenario to "large": that's meant to capture the placements converting better on their own merits, not the site restructure lifting them, don't stack both explanations for the same uplift.

Sources: Instant Press, Digital PR Statistics 2026 · Conductor, 2026 AEO/GEO Benchmarks Report · Omnibound, AI Search Statistics 2025–2026 · AirOps Brand Kit 25306, HubSpot portal 27061482, Semrush (UK db, joblogic.com), pulled 3 Aug 2026.